Ajoobaasani branding

Ajoobaasani makes bright, colorful products with Dine inspired designs. I wanted to bring out the aspects of Dine culture that is easy to identify/recognize. I included moccasins, mountains, and plants that are important to the Navajo culture. The colors I chose are bright but can still be found on the reservation. Dine culture and teachings are complex, but through my branding, I wanted everyone to feel welcome and excited to learn more.